In 2023, public transportation systems in the U.S. saw nearly 37 billion miles of travel, highlighting the massive number of passengers commuting daily. With expectations that these numbers will only continue to rise, transit operators face growing opportunities to engage and impress riders. One of the most effective ways to enhance the rider’s experience and provide valuable information is by installing REI bus video monitors on transit buses.
These high-definition monitors can present route information and transit infotainment with breathtaking brilliance. But they offer much more than pretty pictures. They also provide dynamic ways to communicate, engage, and help ensure the safety and security of your passengers. Let’s review four reasons why you should consider adding these bus video monitors to your fleet. In the process, you’ll learn how they can help transform the way passengers think about your service.
REI’s 37” Ultrawide model allows you to double the HD infotainment shown to passengers.
1. Enhance the Passenger Experience with Engaging Content on Bus Video Monitors
While riding transit buses, passengers often have time to spare. Commutes, delays, and waiting for stops can sometimes make the experience seem drawn-out. However, by installing REI bus video monitors on your fleet, you can turn that time into a more enjoyable and informative experience.
High-definition transit monitors can display a variety of engaging content, such as route schedules, weather updates, news, entertainment, and even advertising. With their bright, sharp images, the displays instantly grab attention and keep riders engaged, making their commutes more exciting. It’s not just about making the trip more pleasant either. Having these mobile displays on your buses helps create a modern, professional image for your service, improving riders’ perception and trust in your operation.
While many sizes and styles are available in today’s marketplace, one truly impresses: REI’s Ultrawide 37-inch LCD Monitor. Its expansive width takes transit displays to the next level, enabling operators to showcase twice as much content for passengers. Additionally, the monitor’s short 12-inch height provides ample headroom while still offering plenty of space to show detailed route maps and other vital information.
Even more, by offering passengers real-time information about upcoming stops, arrival times, and delays, you help them manage their time more effectively. Bus video monitors can also be used to promote events, local businesses, and community news, creating a sense of connection between riders and their surroundings.
2. Promote Safety and Security Through Timely Updates on Bus Video Monitors
Safety remains a top priority for operators and passengers alike. Bus video monitors can play a crucial role in helping passengers feel secure during their travels. They’re effective tools for communicating critical information, especially in emergency situations.
For example, transit monitors can display important safety messages, emergency alerts, and instructions in real time. Whether it’s a weather-related delay, a change in route due to traffic, or emergency procedures in case of an incident, passengers will receive these updates clearly. This level of communication reassures passengers that your operation is prepared for unexpected situations.
In fact, some operators have found that using transit displays for safety communication reduces confusion and helps passengers feel more confident and at ease during their commutes. In the case of amber alerts or emergency evacuation procedures, having this information displayed clearly and prominently on the bus helps ensure it reaches all passengers.
3. Generate Additional Revenue with Advertisements on Bus Video Monitors
While passenger fares are an important source of revenue for transit operators, REI bus video monitors offer opportunities to generate additional income. These monitors are excellent platforms for advertising, which can be tailored to your routes and locations.
With the ability to display ads or upcoming events, your buses become mobile billboards. But the real power comes when you integrate GPS technology. Ads on bus display monitors can be triggered by REI Digital Media Players based on the bus’s location, allowing you to show ads that are most relevant to passengers in a particular area. For example, as your bus passes a local restaurant, an advertisement for that restaurant can be displayed on the screen, encouraging riders to check it out.
Here again, REI’s Ultrawide 37-inch LCD Monitor offers a unique advantage – the ability to show two separate ads or messages simultaneously. Its format enables you to double the information and engagement potential while providing enhanced revenue opportunities.
4. Offer Real-Time Route Information on Bus Video Monitors
Passengers find it frustrating when they are unsure of their locations or what lies ahead on their trips. Installing bus video monitors can solve this issue by displaying real-time updates on the bus’s location and estimated arrival times at upcoming stops.
These transit monitors can also display alternate routes or detours when necessary, helping passengers plan their trips more effectively. This added layer of information is especially valuable during peak hours, weather disruptions or traffic delays. Passengers will appreciate knowing when they can expect to arrive at their destinations and what to do if there’s a change in their routes.
Conclusion
Bus video monitors can be game changers for transit operations looking to improve their passenger experience and increase revenue. By installing these versatile, high-definition screens for mobile displays on your buses, you not only create a more informative and secure environment for passengers, but you also set your service apart from others.
Contact REI today to explore the many sizes and styles available, including trim kits and custom brackets, to ensure secure fits for your bus display monitors. Investing in professional-grade monitors will give your buses a sleek, contemporary appearance. What’s more, you’ll have the ability to display invaluable information for passengers, giving them more reasons to choose your operation instead of other transportation providers.